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Lisa
Whelchel
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Spokesperson and
FEED MY BRAIN User
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| “Fact’s of life” Actress, best-selling author and “key-note” speaker Lisa Whelchel is the Spokesperson for the popular Feed My Brain line of dietary supplements. |
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Dr.
Alexander Schauss
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Co- author Feed
My Brain -
Eating to Excel.
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| Creator of
the popular Feed My Brain line of dietary
supplements, Dr. Alexander Schauss is a well
respected author and an expert in the field
of biomedical technologies. |
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FMB... 20 Years of History from it's Foundation.
Discover the Legacy of FMB and the 20 year “Lifework” of Dr. Schauss |
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For over 20 years, FMB has been the “lifework” of bio-medical researcher and author, Dr. Alexander Schauss. With nearly three decades of studying the effects of nutrition on brain function, Dr. Schauss began his quest to develop FMB in 1983 following a four-year study in the New York City Public School system, the largest school district in the United States, on the effects of diet on academic performance.
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The 1979-1983 New York City Diet Study: 800,000 Students at 803 Schools In 1978, the New York Times reported that despite teachers in New York City receiving the highest salaries of teachers in the United States, the student’s test scores were well below the national average at the 35th percentile. The Director of Food Services for the New York City Public Schools read Dr. Schauss’ 1978 book and consulted with Dr. Schauss on the importance of nutrition on academic performance of students. In 1979, New York City’s public school system, had over 1.2 million students attending its schools, from kindergarten to high school. Dr. Schauss saw the poor academic performance of students in New York City as an opportunity to scientifically study the impact of improving the diet on academic performance. Dr. Schauss and a team of nutritionists and food services personnel recommended the following changes in breakfast and lunch meals given to students:
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1) Improve the nutritional density (increase the concentration of vitamins and minerals per calorie) of the diet;
2) Reduce the amount of sugar (sucrose, which had no vitamins and minerals) in foods;
3) Eliminate preservatives (so the food was fresh); and,
4) Eliminate synthetic food colors and flavors (as some could upset brain function).
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Largest Gain in Academic Test Performance in American Educational History |
Nearly 800,000 out of the 1.2 million students participated in the study for the next 4 years (from 1979 to 1983). Computers kept track of how every student was doing academically in 803 schools in New York City. This was the largest study of diet in the world.
By 1983, after only 4 years, the New York City School’s academic test scores went from below the national average to well above the national average in all 803 schools at all grade levels. An independent research team of investigators at California State University reported that the New York City Schools experienced the largest gain in academic test performance in American educational history. Results were confirmed by 102 other school districts who adopted the diet changes with similar results.
While the New York City study was in progress, Dr. Schauss wrote his second book in 1980, Diet, Crime and Delinquency. This book reprinted many times was discussed by researchers and faculty at many colleges and universities for over 10 years, because the idea that what people ate and its effect on brain function was just an emerging science. Around that time researchers around the world were beginning to recognize that the lack of specific nutrients in the diet could impair behavior, learning, or cognitive performance. |
FMB Product Development Begins in 1983 |
Following the New York City Diet-Academic Performance Study’s completion, Dr. Schauss’ next objective was to develop a “Feed My Brain” children’s chewable food supplement. Finding the key nutrients needed for the FMB Children’s Formula was not easy. That’s why FMB took years to develop. With the assistance of the Chief Nutritionist for the New York City School System, Dr. Schauss began to identify nutrients that contributed to the dramatic gain in academic performance. After 3 years of evaluating computer data, various nutrients and foods were identified that studies published in the scientific literature suggested might affect learning and intelligence. |
History Continued... |
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